I recently joined Carta as their first full-time web designer to lead end-to-end design for carta.com and own the web execution of their brand refresh.
Some of my favorite launches so far: Claude plugins for Carta, pricing, and our navigation and footer revamp.
Led design for the refresh of HoneyBook’s marketing site following a major rebrand, an initiative focused on improving structure, brand messaging, and product comprehension.
This involved collaborating with the design agency Study Hall on concept development, designing and producing visual assets for 40+ pages, and working with cross-functional and external partners on strategy, content, and Webflow development.
2 months post-launch, the site saw an 18% lift in page engagement and positive trends in trial conversions.
In addition to designing pages, I built a Figma web component library to support the redesign and ensure consistency and scalability. The library includes 1600+ assets, ranging from foundational atomic elements to complex block-level layouts.
I worked closely with our development partners to align this with our Webflow component library, enabling us to build pages quickly and reliably.
Following our brand refresh in 2023, I worked on various projects that extended our brand and drove consistency. This included creating an ad template library, a style guide for feature launch assets, social templates, and data visualization styles.
After working with Huge on a brand refresh that rolled out late 2021, I developed and owned several design systems and libraries that streamlined my team's workflow and scaled production. This included an ad template library and an atomic icon design system.
Collaborated with our illustration team to add to our library and create illustrations for web, social, print, presentations, and more.
New institutional website design for BlendED Learning, who were looking to strengthen brand credibility and improve information architecture to promote course discovery. Visit site
(Agency: BX Studio)
Crafted a visual identity and designed swag for MongoDB's Leadership Development Program (LDP).
New logo and brand book for EnerNova, an energy procurement partner that was looking for a refreshed visual identity to strengthen their position as trusted leaders in energy risk management strategy.
(Agency: BX Studio)
Created with Richelle Rolli and Gabi Robins. Visit site
